Know the market
Understand the customer, the competition and the opportunity before you spend months building the wrong thing.
● Cohort 01 · Dublin168 hours · Idea → Business0% equity taken
Walk in with an idea.
Walk out with a business.
One focused week to validate the market, shape the company, build the product and start talking to customers. You keep all of it.
The 1WK clock · one cohort, one week
168:00:00
▮ Saturday · An ideaBuilt. Tested. Shipped.A business · Friday ▮
05Founders
168Hours
0%Equity taken
Not a course.
A company-building week.
Your idea doesn't need another six months in a slide deck.
/ 02 · Momentum
Early-stage founders lose time jumping between research, product, brand, pricing and go-to-market. 1WK brings the work together in one intense, practical week — with a small cohort and the people to move it forward.
Build the right thing
Turn the idea into a clear product, a practical roadmap and a working first release people can actually use.
Start finding customers
Sharpen the offer, identify real prospects and begin useful conversations while the product is taking shape.
Leave equipped
Keep the research, plans, brand, product, source code and commercial material created for your company.
/ 03 · The engine
The build keeps moving.
So can you.
Fractal Code coordinates coding agents around the clock. While the build moves, founders can learn, make decisions and speak to real customers.
- 01
Work starts before you arrive. Market and competitor research is prepared around your idea.
- 02
Build time is not workshop time. Product work continues while the cohort learns and sells.
- 03
You are never watching a progress bar. Every hour is used to make the company more real.
One week.
End to end.
/ 04 · The process
01 · Before 1WK
Apply, talk, prepare
Tell us about the problem and the idea behind it. Promising applicants are invited to a real conversation. Selected founders arrive with tailored market, customer and competitor research already waiting.
02 · Saturday
Day zero
Meet the cohort, challenge the assumptions and get every tool, account and working environment ready. No lost Monday morning.
03 · Sunday → Thursday
Build, learn, sell
The product build moves alongside focused sessions on positioning, pricing, go-to-market, company setup, funding and the numbers. Customer conversations start now, not afterwards.
04 · Friday
Ship and pitch
Put the product live, tell the company’s story and leave with evidence, assets and a practical next move — not another folder of workshop notes.
No polished deck. No performance.
Just tell us what you want to build.
Everything a startup needs to move.
/ 05 · What you keep
50Practical outputs across the week
Not templates filled with filler. Useful work built around your market, your customer and your company — ready to keep using on Monday.
0105
Idea & market
- Evidence-backed problem
- Customer personas
- Competitor and pricing analysis
- TAM, SAM and SOM
- Interview plan
0205
Product & brand
- Brand and messaging direction
- User flows and requirements
- Technology choices
- Product roadmap
- A working first product
0305
Go to market
- Positioning and pricing
- Launch plan
- Live website
- Named prospect research
- Outreach and CRM copy
0405
Business & raise
- Business model
- Financial projections
- Unit economics
- Pitch deck and narrative
- Investor material
The part most accelerators put in the small print
You keep 100%.
We never take equity. Your company, source code, research and materials remain yours. We are here to change the trajectory, not the cap table.
/ 06 · Founder fit
This is for founders ready to move.
You do not need all the answers. You do need the honesty to test the idea, the energy to speak to customers and the focus to give it one serious week.
- ✓You have a clear problem or startup idea.
- ✓You are early enough to challenge your assumptions.
- ✓You will talk to customers and act on what you hear.
- ✓You can commit fully to an intensive week in Dublin.
- ✓You want momentum, not another passive programme.
Teach. Build.
Open doors.
/ 07 · In the room
Supply
Kevin
AI training, curriculum and the systems behind the build.
Build
Gavin
Product, engineering, go-to-market and founder experience.
Doors
Eoghan
Partnerships, commercial connections and the rooms that matter.
Before you apply.
/ 08 · The short version
01Do I need a company or prototype?+
No. An idea and a problem worth solving are enough. You do not need a name, deck, product or customer before you apply.
02Do you take equity?+
No. 1WK takes 0% equity. Your company, product, source code and materials stay yours.
03Why only five founders?+
Because the work is hands-on. Five is small enough for close attention and big enough for founders to challenge and help one another.
04What happens after I apply?+
A person reads every application. If the week looks capable of changing your trajectory, we will invite you to a conversation before making a selection.
Cohort 01 · Dublin
Give your idea
one serious week.
You do not need a deck or all the answers. Tell us what you want to build, who it is for and why now. A person reads every application.
Apply to Cohort 01